Al-Madar - Mikyato

An offer we couldn’t refuse.

What would you do if you had an unlimited fast internet for an entire hour?

“We’d probably download movies,” and what movie came right up to our minds? The one and only legendary film: The Godfather. So when Almadar Al-Jadeed got down with us for the “Mikyato” commercial, their latest unlimited internet package, it was an offer we couldn’t refuse.

We wanted to follow the immersive journeys of customers while exploring the endless lists of their favorite shows and programs. Featuring diverse tastes was a key element when developing the concept of this video. We sought to capture the indulging experiences customers have, which is similar to being transported into what they are watching. As if they become a part of it!

The challenge, though, was all about how to implement this, and the fun part began right there. We went on to build our very own circular dolly to capture the transportation effect between the takes, as smoothly as possible. It ended up exactly like how we wanted it to be.